"Vesti" is one of three :60 operatic commercials created for Kellogg's Rice Krispies in the late 1960s to build new awareness for a well known cereal. The advertising agency: Leo Burnett in Chicago.
The commercial was written by Joel Hochberg, art directed by Don Keller, produced by Rudy Behlmer and directed by Howard Morris (of Sid Caesar-show fame). It stars Johnny Hamer as the husband, Maria Montalbo as his mother-in-law and Reva Rose as his wife.
"Vesti" won a Cannes Gold Lion, is in the Advertising Hall of Fame and was selected by Entertainment Weekly Magazine as one of the ten greatest commercials of all time.